Frieze Seoul

Frieze Seoul

Frieze holds five international art fairs each year - Frieze London,
Frieze Masters, Frieze New York, Frieze Los Angeles and Frieze Seoul.
The Seoul edition is held inside the COEX centre in Seoul, Korea.

Working within the Design team, I led on creative output for all fairs
including Frieze Seoul. This included pre-fair campaign design and
rollout for print and digital application, as well as planning, designing
and producing all fair exhibition graphics. Dual language design was
necessary for the project, and we worked with a studio in Korea to
aid this process.

Key assets produced were digital screens within the COEX centre,
vinyl text graphics, gallery name boards and printed maps.

I also travelled to Seoul to oversee installation of print graphics on-site,
managing a team to get artwork installed in time for fair opening.

Campaign artwork by Rose Pilkington