Bleach London

Bleach London

Typography work for Bleach London’s series of video guides which showed
customers how to use their hair products at home. The design prioritized
clarity and simplicity to ensure the video content remained the focal point.
The use of modern font pairings in Gotham and Berthold Grotesk reflected
the brand’s contemporary and innovative identity.

These assets were seen across Instagram, as well as on the Bleach London website.

Videography by Charles Havord
Music by Fred Macpherson